Online Shopping has become a huge marketplace worldwide. Amazon has declared over 1 billion dollars of turnover per annum. After the Covid19 outbreak, it has multiplied its sales. Research reflects that 60 to 65% of the U.S. consumer market has gone to online shopping.

Contents hide

Online Shopping Has Great Future in Pakistan.

Online shopping refers to the recent trends of being able to buy everything from home either through the website or social media channels or through mobile apps. Pakistan is the 6th biggest populated country in the world.

Online shopping is one of the commonly used mediums for convenient shopping. It is, in fact, a popular means of shopping among the Internet community. No matter clothes, electronics, or pets, online shopping trend is becoming more popular with each passing day. Hundreds of websites and applications are being created and deployed every year to cater to this rising demand for comfortable shopping trends.Online shopping in Pakistan is, however, increasing slowly and gradually, however, facing different challenges. These challenges include trust deficit, awareness gap of online market places, lack of user experience, Internet access and robustness issues, product quality and variety problems, absence of proper regulatory resulting in scams, and fraudulent transactions in online marketplaces.

Challenges Everyone Facing in online shopping in Pakistan

Trust has been considered as the most relevant factor affecting the customer’s buying behavior towards online shopping when it comes to the younger generation. A new trend was introduced recently by an online marketplace like eMela.pk with the slogan “The First Check Then Pay,” which was hailed by customers, and it is a great success story. Some other online sellers are also started following the same trend. However, the courier companies do not support, check before buy, which is still challenging for such online sellers.

Customer relationships are the most significant factor in maintaining trust while building e-commerce. As far as the fear of secure transactions is concerned, online companies must ensure that they will never use their customers’ private information for any other purposes. This should be mentioned in the privacy policy. It will help the customer have more confidence in online shopping.

The startups like eMela.pk have worked on all these areas like earning trust by their slogan” First check then pay” and “No Question asked money-back guarantee.” Moreover, they have tried to ensure “Fast Delivery” and Quality of Products. Cash on delivery and after-sale support also helped them to gain customer confidence.

Trends in online shopping in Pakistan are not different than the U.S. online Marketplace. The age groups and selling categories and products are also similar.

Youth is the highest population of Pakistan and similarly the highest online shoppers as well. Pakistani online marketplace has several categories and products being sold online that includes but not limited to;

Some Important Categories are Given Below

Things Every Should Keep in Mind While Selling Online

When we sum up the online shopping experience, challenges, and its future in Pakistan, the most relevant factors that seem to be affecting consumer buying-behavior towards online shopping in Pakistan when it comes to the younger generation seemed to be the trust factor. If they trust the website, they are prone to buy more from that website. Contrary to popular belief, however, the sense of privacy did not seem to affect consumer behavior. The online shoppers did not seem very worried about giving their data online, such as addresses provided that they could buy using the Cash on the Delivery method,. Still, the major worry is the trust of seller and quality of products.

Emela.pk

Search This Blog

Some Major Challenges Faced in Online Shopping in Pakistan

Online Shopping Has Great Future in Pakistan.

Challenges Everyone Facing in online shopping in Pakistan

Some Important Categories are Given Below

Things Every Should Keep in Mind While Selling Online

List of Some Hot Selling Products online in Pakistan

Comments

Post a Comment